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Email Marketing Done Right

  What not to do. Buy a list and email blast everyone and their mom. Email blasts have become all the rage when it comes to marketing. They’re cheap, they’re quick, but you’ll also be surprised to find out that they’re not as effective as you would’ve hoped.  For starters, email blasts are easily blocked out, very impersonal and at times a nuisance – especially since spamming has become...