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The Negative SEO Effects of Over Optimization

In this article im going to talk about the effects of negative SEO, there are many factors to consider. When looking at the effects that negative SEO has on your website from your own bad practices to those of your shady competitors who will try and bring you down. Thankfully Google recently launched the Google Disavow links tool (Bing also has this tool), this helps to eliminate most of the negative...

7 Things to Watch Out for Before Hiring an SEO Company

1. You usually get what you pay for. This statement is true for the SEO industry. You can hire cheap labor just about anywhere, but you’ll get what you pay for – perhaps some low quality directory links, spammy comment or forum links, and maybe an in-content article link written by someone who doesn’t speak English natively. Chances are, if an SEO company is only charging you $50 per...

Static Links vs Dynamic Links

Many people have the misperception that all links are the same.  As a SEO, one of the most important things to know are the different types of links out there.  Knowing the difference is critical because it can mean the difference between a success SEO campaign versus one that does not produce any results. Static Links can be linked from a text or image. can either be dofollow or nofollow. dofollow...

How Does Google Determine Relevancy?

We’ve all been told that building relevant backlinks are important to SEO. However, have you ever wondered how Google determines relevancy between 2 websites that do not share much keywords? For Example: Say you have site A linking to site B, but site A is about cars while site B talks about brake pads. And, say both sites don’t really mention too much about the topic of the other site. How...

Google SEO Starter Guide in 1 Minute

I just went over Google’s Search Engine Optimization Starter Guide.  It’s a solid foundation to have if you’re just starting out in SEO.  The PDF file provided by Google is only 22 pages long, but I decided to make it even shorter. 1.   Create unique, accurate page titles        a.   Accurately describe the page’s content b.   Create unique title tags for each page c.  ...

Search Query Suggestion Feature and SEO

I’m a little late on this topic, but I wanted to share my thoughts on it.  I think it was Google who first implemented it, but the others quickly followed. To me, the search query suggestion feature is just another blow to the SEO industry.  Although the feature adds convenience and saves time, I believe it also alters natural search behavior.  This hurts the little guys the most because...

Beware of SEO Scam Emails

Nigerian 419 Scams?  Nope.  Now the scams are right in our backyard. Today, I received this email: Dear Website Owner, 65% of people searching the Internet will never find your web site unless you’re ranked on first page of Google, MSN, or Yahoo. If I help you obtain as much as 4 times more WEB traffic to your online business by promoting you to the first page of the search engines would you be...

Are Directories Worth Submitting to?

This is the age-old question that never seems to go away. I think the answer depends on a number of factors. I always try to do some preliminary research on the directory I’m thinking about submitting to, especially if I’m spending money on it. Here are some questions to ask yourself before deciding to submit. How old is the directory?  Websites are like fine wine, it gets better with...

Google Personal Search, SEO and Paid Advertising

Once logged in your Google account, you’ll notice that search results will look a little different vs when  you’re logged off.  This is because Google has long been working to provide a more personal search experience for the user.  This means that when you’re logged into your Google account, Google keeps track of your online activity, such as which sites you visit and which sites...

SEO is Not Easy Anymore

SEO is still alive and kicking, but lately its become more challenging to optimize sites for higher rankings in the search engines.  These are some of the reasons why I believe so: Search engine technology has improved their ability to detect unnatural links and discount them automatically. Ever heard the phrase “content is king”?  It’s absolutely true, and probably more important...

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