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Pinterest Series Episode 9 – Affiliate Marketing in Pinterest

Affiliate marketing can be ideally done in Pinterest. The audience in the site is dominated by women ages 22-35 who loves and are ready to shop. The easiest way to make money is to pin images which will interest them and link those items using an affiliate link. If you visit most pins in the website, you can see that most are from Amazon.com. Almost certainly, these Amazon links are affiliate links. But...

Pinterest Series Episode 8 – Building your Pinterest Following

Same with Facebook, Twitter and other social media sites, a solid follower base is the foundation of sustainable source of traffic and quality leads. Although the metrics for measuring your success in Pinterest does not solely rely on how big your fan base is, it is still nonetheless essential. Below are some tips to keep in mind: The fastest way to jumpstarting your goal of having more followers is through...

Pinterest Series Episode 7 – Self-Promotion in Pinterest

Pinterest is a website which is visually appealing; fun, entertaining and very educational. Not only that, it can be a great way to promote your business’ website, blog and products if you just learn to do it properly. If you over do it, you may just turn-off potential customers. If you under do it, you will just accomplish nothing. It’s essential that you find that sweet point in between. So where...

Pinterest Series Episode 6 – Disadvantages of using Pinterest for Business

Having laid down the advantages, it is also of equal importance to look at the disadvantages below: Although the site’s biggest advantage is its emphasis on visual content, it can also be said that it is its primary setback for other businesses. So if you are not a product-oriented business without visuals to offer, then it might be not worth the effort for you to launch a Pinterest marketing campaign. Pinterest...

Is Twitter Just a Fad?

Twitter is the hottest thing happening right now.  Practically every celebrity, TV show, blog and magazine have been asking viewers to “follow me on Twitter.”  Is it just me, or are there others out there that think Twitter is just overhyped and overrated?  Does Twitter provide enough of a value-added service to justify the amount of praise and publicity it’s gotten?  Or, is...

Pinterest Series Episode 5 – Advantages of using Pinterest for Business

Aside from being a guilty pleasure, there are also practical reasons that you can use this site especially for entrepreneurs, advertisers and the like. Actually, according to studies made, traffic bought about by this site is easily converted to sales. It is beating Facebook when it comes to driving traffic to websites and that the leads are better in quality. To summarize, here are the reasons that you...

Is Social Media Right for All Businesses?

According to statistics, more and more small businesses are beginning to use social media as a way to promote their business.  While I agree that social media has become the 800 pound gorilla in the room, I’m not quite sure whether it’s effective enough to justify the amount of time invested.  Before I go further, let me lay out the pros and cons of social media for small businesses. Pros: Good...

Pinterest Series Episode 4 – Advantages of using Pinterest for Business

Aside from being a guilty pleasure, there are also practical reasons that you can use this site especially for entrepreneurs, advertisers and the like. Actually, according to studies made, traffic bought about by this site is easily converted to sales. It is beating Facebook when it comes to driving traffic to websites and that the leads are better in quality. To summarize, here are the reasons that you...

Pinterest Series Episode 3 – Protecting your Brand

In developing or making a business, product or a service, a lot of energy, effort, time, money, blood and tears are put into it. There is a lot of investment involved so as to create something that will appeal to consumers. Because of this, no sane business entity would want to be a victim of copy cats who will piggy back on their hard earned success. Say we look at the case of Apple and Samsung who are...

Pinterest Series Episode 2 – Managing Your Campaign

After deciding to launch a Pinterest campaign, the next thing to think about is how to manage it. Although the costs for such a campaign do not have a lot of upfront development cost, it does demand a significant labor cost. For big corporations, this is quite an easy task to do. For small and start-up businesses, it is a question of money or your life. If there is no budget for an added employee, the...

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