FTC to Monitor Blogs for False Claims and Compensations

Have you heard of this?  The FTC plans to monitor blogs for false claims and a lack of disclosure for compensation. As you know, there are tons of blog owners out there that recommend products or services in return for some sort of compensation, whether it be cash or free products.  I would be curious to know how the FTC intends on tackling this massive challenge.  Also, I’m a little split on this...

Philosophy of Charles Schultz

I received an email today which made me reflect on life.  Here it is: The following is the philosophy of Charles Schultz, the creator of the ‘Peanuts’ comic strip. You don’t have to actually answer the questions. Just read the e-mail straight through, and you’ll get the point. 1. Name the five wealthiest people in the world. 2. Name the last five Heisman trophy winners. 3. Name the...

SEO is Not Easy Anymore

SEO is still alive and kicking, but lately its become more challenging to optimize sites for higher rankings in the search engines.  These are some of the reasons why I believe so: Search engine technology has improved their ability to detect unnatural links and discount them automatically. Ever heard the phrase “content is king”?  It’s absolutely true, and probably more important...

Is Google PR still important?

It all comes down to perspective.  If you are selling links from your site based on PR, then it would be very important.  However, if you are not in the business of selling links, then Google PR shouldn’t matter. The bottom line for any business online is traffic and conversions.  Nothing else really matters.  A high PR is not necessary for a site to get huge amounts of traffic.  In fact, a high...

Bounce Rate and SEO

According to an independent test done by SEO Black Hat, the bounce rate of a webpage plays a considerable role in determining its rankings within the search engines Google. For those of you who have not heard of bounce rates.  Here is the definition that Google gives: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this...

What is PR Sculpting?

PR Sculpting is the process of optimizing the linking structure within a website for the purpose of achieving the highest possible PR (Google Pagerank).  The primary technique used for PR sculpting is the utilization of the “nofollow” tag within links. According to Google, their search engine robot does not crawl links with the nofollow attribute which means they don’t pass PR juice. ...

PPC Arbitrage and Long-Tail Keywords

I understand the concept of arbitrage – buying cheap long-tail keywords and turning a profit for higher paying keywords.  And, I ‘ve also talked to people who’ve had incredible success with arbitrage in the past, but I question whether it still works today. There are a few reasons why I question the effectiveness of arbitrage in today’s market: Quality Score – With the advancement...

Is Twitter Just a Fad?

Twitter is the hottest thing happening right now.  Practically every celebrity, TV show, blog and magazine have been asking viewers to “follow me on Twitter.”  Is it just me, or are there others out there that think Twitter is just overhyped and overrated?  Does Twitter provide enough of a value-added service to justify the amount of praise and publicity it’s gotten?  Or, is it just...

Search Engine Wars

I must admit that a few years back, I had no confidence in Microsoft’s search engine algorithm.  However, in recent times, I think they’ve gained a lot of ground in terms of search results relevancy. Although Google is still my preferred search engine, I occasionally use Live Bing.  I never use Yahoo for searching, but I like the other services they offer, such as news articles, email and music...

4 Tips On How To Get Traffic From Forums

In this article we are going to look at how to get traffic from forums, forum marketing has been around for many years now but its still a great way of driving traffic to your blogs. Forums have stood the test of time even in the face of social networking sites, YouTube and Skype. Forums are still a great place for social conversation and great information resources. If you are interested in how to get traffic...

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