Free Marketing eBooks

Here are my recommendations of free marketing ebooks.  Well written and to the point. The Direct Mail Marketing Book by Jarvis Direct Mail Xtreme Internet Marketing Training Guides by ShoeMoney Make Money Online by John Chow The Ultimate Postcard Marketing Success Manual by Joy Gendusa Make Money Blogging by Daniel Scocco To be continued… ...

What are Advertorials?

You can think of advertorials as a cross between an informative article and a sales copy. Advertorials usually start off by presenting a problem, and ends with a solution of some kind.  The solution they offer is typically a sales pitch to subtly persuade the reader into buying something. To give you a better picture of what I’m talking about, here are 2 ads that are frequently seen on Yahoo.  The ads...

Small Business and Outsourcing SEO

In today’s economy, it’s not easy for small businesses to find a good SEO or Internet Marketer.  There are many hurdles to overcome when choosing to outsource some of your work.  Here are some of them: finding a provider within your budget finding a provider who is skilled enough finding a provider who is meticulous finding a provider who cares about quality avoiding SEO scams and rip-offs The...

Are Meta Tags Still Important?

I often get into heated discussions about this topic with colleagues and others in my profession.  My stance is that meta tag titles, descriptions and keywords are not as important as many make it out to be. I mean, think about it.  Meta tags are way too easy to manipulate.  Spammers have used it to their advantage because algorithms of the past gave too much credit to this data.  But, search engines have...

Google Instant and Its Effects

As you may have already heard or experienced, Google recently unveiled Google Instant.  Google Instant is a new search feature which speeds up search.  As if Google wasn’t fast enough, they want it even faster. Here are the benefits of Google Instant, according to Google: Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search. Smarter...

Who has the Best PPC Program – Google, Yahoo, MSN, MySpace, Facebook or Adsonar

Over the years, I’ve had the opportunity to manage PPC campaigns in Google, Yahoo, MSN (Bing), MySpace, Facebook, Adsonar and even Business.com.  Here is how I rate them (1-7): #1 Google Adwords – Google has not only proven to be a very effective tool for marketing, but also consistent.  Needless to say, Google brings me the most conversions at the most cost-effective rate.  In fact, in my experience,...

Page Loading Speed May Become a Factor of SEO

According to a recent WebProNews interview with Matt Cutts, a Google software engineer, page load speeds may become a factor of Google search rankings. In Matt Cutts’ own words: Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast.  It should be a good experience, and so it’s sort of fair to say that if you’re...

Pinterest Series Episode 5 – Advantages of using Pinterest for Business

Aside from being a guilty pleasure, there are also practical reasons that you can use this site especially for entrepreneurs, advertisers and the like. Actually, according to studies made, traffic bought about by this site is easily converted to sales. It is beating Facebook when it comes to driving traffic to websites and that the leads are better in quality. To summarize, here are the reasons that you should...

Facebook Email Phishing Scam

This is just a warning to everyone.  I received an email this morning which appeared to be a message from Facebook, but in reality is just a scam.  The “from” field is disguised [email protected] way to tell is when you actually click on the reply button, the “reply to” email then changes to [email protected] Here’s how the email looked: Hey steve, Because...

Is Social Media Right for All Businesses?

According to statistics, more and more small businesses are beginning to use social media as a way to promote their business.  While I agree that social media has become the 800 pound gorilla in the room, I’m not quite sure whether it’s effective enough to justify the amount of time invested.  Before I go further, let me lay out the pros and cons of social media for small businesses. Pros: Good...

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