SEO is still alive and kicking, but lately its become more challenging to optimize sites for higher rankings in the search engines. These are some of the reasons why I believe so:
- Search engine technology has improved their ability to detect unnatural links and discount them automatically.
- Ever heard the phrase “content is king”? It’s absolutely true, and probably more important now than ever before. Google has always favored sites that were built with the users in mind. If you’re thinking of building a fly-by-night site just to make a quick buck, I’d rethink that strategy.
- With increasing competition in every niche and vertical, SEOs must work harder and more creatively in order to compete.
- The cost of advertising has gone up. To make matters worse, you may be competing against big companies that have much bigger advertising budgets.
What are your thoughts?